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- Essential Tips to Improve E-commerce Shopping Cart Abandonment
- 71 Professional and Modern Firefox 3.6 Themes
- 75 Absolutely Stunning pieces of Eye Candy for your Inspiration
| Essential Tips to Improve E-commerce Shopping Cart Abandonment Posted: 31 Mar 2010 02:00 PM PDT
In this article we will briefly define the shopping cart abandonment, the problem as well as common approaches on how to improve e-commerce shopping cart abandonment. What is Shopping Cart Abandonment?Shopping cart abandonment is when a visitor enters the shopping basket and leaves before completing the checkout. This it potential loss for the e-commerce business as the visitor did not buy the articles. The straightforward consequence for the business is a loss of revenue. Understanding the causes of shopping cart abandonmentBefore starting the process of improving the shopping cart abandonment we have to ask ourselves the reasons why people abandon their shopping cart? Furthermore is a certain percentage of shopping cart abandonment not normal? According to Forrester Research, here below is a list of the most common reasons customers abandon their shopping cart:
How to reduce shopping cart abandonment?Be trustworthy and transparentFor all kind of business, a person will only buy your good if he trusts you. In my country (maybe yours too) generally car repairers have a bad reputation. Why? Because when you get the bill it is often more than expected because they add a few dollars here and there for stuff that it is hard to control. Do not do this mistake! Online concurrence is rough and an online dissatisfied customer will never come back.
Make your customer confident that your page is secure and that their personal information will not be resell to a third company. You should also tell your visitor that they have the right to return products within XY days after receiving them.
Minimize the number of stepsA fundamental rule in e-commerce is to make the buying process as quick and easy as possible for your customers. The ideal case is to have a single page to complete the sale. It is useless to ask your customers to fill out information you do not really need. Just ask the bare essential.
Of course, this is not always possible to "shrink" to a single page. In case you need several steps, be sure to include a progress bar. Still a checkout should be in no more than three steps. Customers need to know in which step they are in the buying process. Besides a going back step is mandatory as a customer may have done a mistake. He needs to be certain of the information entered before he can buy. Do not force customers
When the customer decides to buy a product and he is not a client (member) do not lose him by forcing him in becoming a member. Indeed, users who first order tend to be anxious and do not want to give personal information on a site that may not be trustworthy. Do not hold back on photos of your products
Images give the customer a direct feedback compare to textual description. Textual description is still very important but in a second phase. It is also important to keep a thumbnail of all your purchased products in the checkout process. This will reduce the number of people who return to the previous page to check their order. Besides when a user goes on mouse over a thumbnail a bigger picture should appear as it is not always easy to distinguish products from a thumbnail. Quick examples and recommendationsHere below some clear examples that will reduce the shopping cart abandonment.
The user knows if he buys for over 100€ the delivery will be free. This may convince clients buying slightly under 100€ to purchase a small (cheap) item in order to get over 100€.
Show your payment methods in the footer or sidebar. It does not cost a lot of space and it is obvious and understandable.
This is also an obvious message for a customer that is in a hurry to get his product. This and a 24h delivery will give the customer a feeling of professionalism.
Never forget to add editing possibilities. A customer may change his opinion about a product and you do not want to lose him because he cannot delete or change the quantity of a product. Help your customers! Here is a basic example of how you could show your customers where the Card Verification Code is.
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| 71 Professional and Modern Firefox 3.6 Themes Posted: 31 Mar 2010 07:00 AM PDT
These themes are great for any type of Firefox user so without a doubt you will find one that’s suitable to your needs. Bring some color into your Firefox Browser and Enjoy! 1. Ambient |
| 75 Absolutely Stunning pieces of Eye Candy for your Inspiration Posted: 30 Mar 2010 11:03 PM PDT
Clicking on the images will take you to the artists page with possibilities to watch the pictures in bigger formats. Some can also be downloaded or bought as prints. 1. My Dream of World Peace by ~killmatthew33
2. Water Witch Eye by ~asdfgfunky
3. Eye serie 30 by ~MelckyXY
4. Eye See you by ~MonkeySeed
5. Apophysis Eye by =peach
6. He is wacthing you by ~gatopreto208
7. Eye from some Eyes by =Fatalsoul
8. Aquarius eye by =ftourini
9. Jade by `Lilyas
10. Apple of my Eye by ~mickeykumar
11. Eye eye by ~norking
12. Leafy Eye by ~reinedescoeurs13. Looking at You by *DraculeaRiccy
14. Eye Color by ~Whistala
15. Disturbia by ~RudolphEurich
16. Flower eye series by ~Jenya88
17. Eye of Time -II- by ~YourSweetAgony
18. I Dream of Freedom by ~loopyluv
19. Eye scream by ~maliciaZintent
20. Apple eye by ~toxic92
21. Eye by ~deGimbalz
22. For the world to see … by ~keikei11
23. Steampunk Ring green eye by *CatherinetteRings
24. Darksiders – End of My World by *DomMcCann
25. Eye Candy by ~LiNoR
26. Cool eye 2 by ~fallen-angel-636
27. Eye Candy by ~RooCouture
28. Reflections XXII by ~neodecay
29. Apple by ~Khay88
30. Soft Leaking Eye by *VegasMike
31. Eye Candy by *SaraSchool
32. Macro eye vector by ~seldom-sleeping
33. What meets the eye by *Hera-of-Stockholm
34. Soul Searching by =MichaelO
35. Zombie eye by ~freakshow6661
36. Werewolf eye by ~Esroth
37. With this Eye by ~blue-mirage
38. Sea Eye by ~Dyyyy
39. In Your Eye by ~BrokenWings3D
40. Snowy Eye by ~darkchilightchi
41. Passion Of The Night by ~Dyyyy
42. Rose Love Eye by ~Dyyyy
43. Yellow Magic Eye by ~Dyyyy
44. Eye of a devine by ~PheoniX-VII
45. Eye of a predator by =ftourini
46. Eyes open wide by ~LiNoR
47. Natural Eye by ~LiNoR
48. Rainbow eye by ~ThErEaLDoLLyFrikka
49. Eye by ~sweety-girl2oo8
50. Eye Sketch by ~LyonsGate
51. Eye of the lemon by ~MLep
52. Eye Hate Spiders by ~Forgotten-Myth
53. Kiwi eye reloaded by =ftourini
54. In The Eye Of The Begotten IX by ~neodecay
55. T-eye-M by *123Stella
56. Eiko Eye-Con – Competition by =TheNeonGryphon
57. Eye of a nymph, by ~iheartsomersby
58. Fish eye by =ssecret
59. Eye grabber by ~lorrainemd
60. Chestnut Eye by ~oilcorner
61. Behind the eye by ~Ober88
62. Eye love d you by =ftourini
63. Eye candy by =ftourini
64. Eye – full HDR by ~ridethespiral1
65. Another eye??? by ~gyuszi02
66. Big eye goldfish by ~inmc
67. Eye On Fire by =Birthstone
68. Eye Candy by ~mprox
69. Avatar eye by ~MrJackXIII
70. The eye by ~Black-Ban
71. Into the Depth of an Eye by ~Snow-Owl
72. Fire Eye by =MEGAN-Yrrbby
73. The eye by ~morkovka55
74. Blue cup eye by ~bangrud
75. Broken Eye by ~SoloEvolution
I hope you enjoyed this collection of “eye candy”. If you have any feedback, please leave a comment! :) |
In case you have some shipping cost, only accept credit card payment, product is out of stock or whatever other reason put this information in a place where your customers can directly see it.
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