Managing SEO Campaigns in Declining Industries Bogdan Michka | March 1, 2010 at 10:51 am | Tags: benchmark, competitors, keyword, kw, metrics, seo | Categories: business, seo, tips-n-tricks, web | URL: http://wp.me/pHbzX-fE

From the article:

SEOmoz | Managing SEO Campaigns in Declining Industries

Please take away these three points:

1. If your organic traffic is down, either for particular keywords or as a whole, be clear whether this is because your site is under-performing, or because the search volume for a keyword / in an industry is descending.
2. Benchmark yourself against competitors by regularly recording the Authority and/or rankings position for relevant keyphrases of your site and theirs
3. Revisit your keyword research - a year is a long time on the internet, particularly given the current state of flux that so many industries are experiencing.

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