The Comms Corner: How to 'manually' measure, increase and maintain your Twitter engagement goals (Part one: Measurement) Bogdan Michka | May 10, 2010 at 7:47 am | Tags: engagement, howto, measure, metrics, social media, twitter | Categories: business, social networking, tips-n-tricks, web | URL: http://wp.me/pHbzX-lv

Excerpt:

The Comms Corner: How to 'manually' measure, increase and maintain your Twitter engagement goals (Part one: Measurement)

Instead of taking the obvious route and directing you to the plethora of Twitter influence tools that include some engagement measurement metrics, I want to take you through a more 'manual' approach that blends both quantitative and qualitative data.

This will give you a better understanding of what engagement entails, from the bottom up, helping to shape the improvements you can make.

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