Google Adwords is a very important tool if you want to advertise your business online. In this article, I have listed down the important & most frequently use terms in Google Adwords, which you need to get familiar while using Google Adwords. Once you get familiar with all these terms then you will have less problem creating & managing campaigns.

Campaign

Campaign includes different ads groups that contain different ads which target different keywords. We can create maximum 25 campaigns, for Each Campaign we can set a daily budget. We can use campaign to target different countries or products. we can also schedule the campaigns.

Source: “Growing your business with AdWords”

Ad Groups

It is the part of a particular campaign. An ad group contains different ads which in turn contains various keywords. We can create 100 Ad groups for each Campaign. Different ad groups can be created to advertise different products.

Ads

You can create multiple ads for single ad groups & test the effectiveness of different ads. There are three different types of ads Text ads, Image ads & WAP Mobile ads, which you can create in the ads section.

Text Ads: It contains five parameters they are Headline, Description line 1, Description line 2, Display URL & Destination URL. All this parameters have limitation of maximum number of character per lines.

Image Ads:The image ads supports gif, jpg, png, & swf formats which could be of size 50k max, the other parameter image ads include is Name Image, Display URL & Destination URL.

WAP Mobile Ads: The mobile ads can be text ads as well as image ads the other parameters this ads includes selection of different markup language & even you can select different carriers for which you want your ads to be displayed

Keywords

Keywords are the key terms that are related to the product or service you are providing. Here we can choose various keywords that are related to your ad. For Each keyword we can have specific budget. In Adwords, there are four different keywords categories which are broad, exact, phrase & negative keywords.

Exact Keywords: When you ads some keywords in exact format then the ads are only shown for that search words. Exact keywords are added as [keyword].

Example:

You have design blog as your exact keyword then your ad will be shown when users search this exact word as the search queries. If users enter different query like famous design blog then your ad wont be displayed.

Broad Keywords:Broad Keyword are just opposite to exact keywords, as your ad will appear in all search term containing that your keyword. Broad keyword are added without any quotes & brackets as keyword.

Example:

If your keyword is design blog then It will appear for the search terms like famous design blog, graphic design blog , design Wordpress blog & design blog website.

Phrase Keywords: Phrase keywords are the words that will appear in the same pattern that you have added into your ad groups. The order of the keywords is taken into account. You can add phrase keyword as "keyword"

Example:

If design blog is your keyword then It will appear for the search terms design blog, wordpress design blog, flash design blog. It will not appeared for the search terms like design php blog, java blog design.

Negative Keywords: These types of keywords are used ensure your ads are not shown for that particular search terms which that are included is search queries. This keywords are added as –keyword.

Example:

If you are selling an design ebook on your website & you have design ebook as your broad keyword in the ad groups, hence when user search for free design ebook still they will see your ad & will click which will generate unwanted clicks on your ad. Hence you need to add terms like free in your negative keywords section to save the damages from such words.

CPC

It's an abbreviation for cost per click.  It is the cost you pay for each ad which has been clicked. We can set a default bid (price) for all keywords present in the ad group or we can add unique bid to each keywords.

Default Bid:If we set default bid of 5.00/- to the ad group then it is applied to all the keywords in that ad group. So if our keyword is cost is 1.00/- then it will appear for five clicks.

Unique Bid: If we set unique bid for each keyword for example 2.00 for a keyword in ad group then it is applied to particular keyword and so if your keyword is cost is 1.00/- then it will appear for only two clicks only.

CPM

It is cost per 1000 impression. Impression is number of times your ads had been displayed at Google network website. So you are charged for displaying your ads.

Example:

If your CPM is 50.00/- then you will be charged 50 bucks for displaying your ads for 1000 times at particular website.

CTR

It is known as click through rate. It is the ratio of no of ads clicked to Page impression. It is expressed in percentage. It is use check how well your ads are performing. It is expressed in percentage.

Example:

If your ad is clicked 5 times for the Page impression is 1000 then your CTR will be

CTR =  No of time Ads Clicked/Page Impressions * 100 =       5/1000*100  =   0.5%

Ads Ranking

It is which position the ads will appeared on Google & its network website. The Ad ranking on Google depends on three basic things that are Max CPC, Quality Score & Min bid.

Max CPC : It the maximum cost your willing to pay for your keywords.

Quality Score: It depends on the relevancy of the ads which are displayed (It is calculated by Google).

Min Bid: It is minimum bid(price) we pay for keywords

It does not mean paying a higher CPC & bid will improve the rankings. The main factor is the relevancy of the ads. So if the ads are relevant then we don't need to pay high price for it.

Ad Variations/Rotation

Ad Variations will help you display your alternate ads for a particular ad-group here you can set the frequency how random an ad need to be changed. This will help you decide which of your ads  is working better.

Example:

Ads Placement

It is helps our ads to be displayed at various Google network site. As many people used Google Adsense on their website to display Google ads on their website. In ad placement you will find top websites which are daily receiving more then 100k visits. So you can select website best suited for your business and can display your ads at those site.

Ads Scheduling

This Feature will help to scheduling a particular ad campaign at particular time period. We can pause ad campaigns for certain days when we are receiving less conversion for example on Saturday and Sunday. We could also display ads at particular time of the day, such as we can pause our ads in the morning and at nights.

You can also download the Google Adwords Beginner Guide: http://www.google.com/adwords/pdf/hc/growing_adwords_en.pdf

If you have some tips or advise for the Google Adwords Management do let us know in the comments.

Whether you are just starting out as an internet marketer, a seasoned business person or just a mom-and-pop shop you will eventually need a designer to create a whole plethora of designs for you. You may even be a veteran designer yourself, but there comes a time when out sourcing some designs is the only answer.

But how do you find a quality freelance designer who knows his, or her, stuff and won’t screw you over? Read on to find out how to get top class designers begging you for work, how to qualify them all, how to weed out the bad, how to finally choose one and how to handle payments properly and safely.

Before you begin

This isn’t a course on project management, but there are a few things you have to know before you can even start looking for a designer.

1) A high-class (aka: a good designer you can trust) will not even look at poorly written job proposal. It simply isn’t worth their time.

Think about it: if the designer is already a successful freelancer, then they know what to look for and they know which jobs will pay. Therefore, they know to look for quality written job proposals because then they know exactly what the client wants. And when the client knows what they want, it makes the designers job a lot easier. Which brings us to the second point.

2) Make sure you have a complete project description.

This doesn’t mean post the whole project idea and description up on the web for the whole world to see, but make sure you have the completed idea somewhere in your notes.

You have to know everything that needs to be done and in the way you want it to be done. If you have examples of the style you want used, make sure you keep links or copies of them that you can give to the designer. Once you have picked the designer, then it’s time to give them the full details, not before.

3) No great designer will work for pennies, unless you make it really interesting…

If you’re outsourcing that means you are trying to save (and thus earn more) money, but asking top rated designers to work for cheap just isn’t going to happen. BUT, if you make it very interesting and very creative they just might be willing to do it. This highly depends on the project and the mood of the designers, but once in a full moon you will be able to snag a great deal.

For the most part though, top rated designers do come with a hefty price tag. What is very interesting though is that if you don’t require the creme of the crop designer, you can still get professional and high quality designers for a good low price. You just have to shop around.

4) Don’t forget to shop around.

There is no one best place to find a designer. In this dime-a-dozen economy they can be found in all the usual places and even the most unusual places. Look at the designer job boards, freelance sites and even on designers private website. Ask anyone worth asking because you never know who will get back to you with a positive response.

Where to find designers

Designers are everywhere, you just have to know where to look. Here is a quick list of just some of the places you can find great freelancers.

Get A Freelancer (GAF)

GAF is one of the most well-known freelance site for both employers and freelancers. It features many categories of which one will most likely fit your needs. There are plenty of freelancers looking for work there. You can also post job with your requirements (more on this later). This is definitely one place you should look.

Freelance Switch

This blog based design website is a premiere site for designers and the like. With fresh content each week, many designers visit and sign up through this site. You are bound to find not only many designers here, but also very knowledgeable and friendly designers. This site is more community based than job board based.

Digital Point Forums

The Digital Point forums are a great learning resource, but they are likewise a great place to find freelancers. Under the Business section there is the “Buy, Sell or Trade” forum. There you can post your job and find many other DP users who can do the job for you, or at least point you in the right direction. This is a rather friendly forum and fun to hang out at, so be sure have a presence there before posting in the job board.

Creating A Quality Job Post That Will Gather Attention

You do not need to be a marketing expert to create a job post but you do need to create an attractive and descriptive title and description.

A title such as “I need a designer” is not good. You need to be more concise so that you can attract the right type of designer and not just bottom feeders. You title should be reasonably descriptive. Something like “Logo design needed for Design niche website” is significantly more descriptive and will garner more attention. Try to mention what specific item(s) you need and for what niche at a minimum. Also try not to make the title too long. 7-12 words max.

The job description should include what items you want them to do, such as a logo, banner,  or site design. It should also include your style requirements and any examples you want to show them. It’s also a good idea to state the time frame.

Let’s review, a good title will:

• Be short, but descriptive.
• State the item or items needed to be made
• List the Niche or topic
• If it’s a fast or small job, state so (ie: “quick job”).

A good project description will:

• Restate what needs to be designed.
• Give a time frame
• List your design requirements:
  • Color
  • Size
  • Style
  • ect…
• List of example work to explain some style points if need be
• List the budget (more on this below).
• State payment process (if need be, also more on this later)

But there is one more extremely important part which will significantly increase the quality of freelancer you can choose from and ease your vetting!

Pre-Vetting Designers

One step which most people never do and regret later, unless they get lucky, is to pre-vet people who respond to them. What is ‘vetting’? It’s the process of weeding out the bad and leaving the good! Pre-vetting is simply for doing this process before the actual selection process.

This is done in a very simple way on your job posts. At the bottom of your job post, you give the respondents a simple task to complete. This is not something such as making a mock-up design, it’s something very simple and really a no-brainer assignment. It’s a task that even a monkey could do!

Here is a short list of task you can pick from:

• “Respond to this job post with ‘I understand all the requirements!’ for me to consider you. Failure to do so will mean you will not be considered”
• “To make sure that you understand the requirements please Respond to this message/Private message me/E-mail me/Contact me with the message ‘I read all the requirements and understand it all’. If you do not I will not consider you for the job.”
• “To be considered for this job, please answer this preliminary question first: Is a hot fire hot or cold?”

See? You ask them to do something very simple. If they are unable to complete this extremely simple task or answer the question then they probably don’t have the brains to follow any of your other instructions.

Interviewing Potential Designers

After your job has been posted for a few days you will have several replies. From the people who replied, select the ones who replied correctly. Out of those who replied correctly, it’s time to sit down and interview them.

You do not have to do a full-blown job style interview, but there are several things you will want to know about them. You will also not want to interview them all.

Some job board websites have bidding and user ratings for each job and designer. If a designer bid above your budget, then it’s probably safe to ignore them. Try to follow these tips when picking final interview candidates:

• Does the user have a good rating? Yes? Good!
• Ignore users with no previous jobs done, zero rating(s) or a negative rating/feedback.
• Do not pick designers to bid above your budget. Though you can try to talk to them and negotiate a lower price.
• Talk to the highest rated users first.
• Don’t care if they don’t speak (or type) English (or your language) perfectly. This is design, not highschool English class.

When you are talking to the candidates, there are several very important things to ask for which will ensure that they are good for you and your project. You should ask:

• Have they done this type of project before?
• When (ie: how fast) can they complete the project?
• Do they have a portfolio to show you of their previous work?
• Do they have references?

The most important aspect is can you work with them. Do they fit you and the project? What’s the point of getting a great designer if you can’t stand them?

Weigh all the attributes and pick one that works for you. Don’t forget, pick one that has proof of past history of quality. And don’t be afraid to call their references!

How to handle payment

Usually the designer will be paid full price at after the project is complete. This is the norm for project such as logo designs, banners, ads, and (smaller) web page design. If you order through a private or company website, then you might have to pay upfront.

If you use a site like GAF or Freelance Swtich then payment will most likely be through Paypal. Most designers have their own Paypal account, so if you don’t have one make sure you create and verify one before you post to job boards.

For any small job, like the banner or page design, it’s ok to pay the designer after the project is complete. But if you have a larger scale project, the most secure way to establish payment is with milestone payments and through an escrow account.

An escrow account will hold your money for you, and is guaranteed for the designer at certain intervals and after approval from you. They are many places to create escrow accounts and each place will act as the 3rd party intermediary should any problems arise.

After project completion

Once you have sent the payment for the project, be sure to give a small tip. It’s not required but is a good gesture if the designer did a very good job and in a very quickly. This also creates loyalty. The designer is significantly more likely to work for you more often in the future if you treat them well.

If you are satisfied with their work, be sure to keep their name on file for future work or to reference them to others. If you send work to them, they are also very likely to recommend you (and your products) to their friends and clients.

Don’t be afraid to ask your own questions to the designers or to even ask for recommends of other designers for other tasks (if your current designers isn’t an expert at a certain task). Be friendly and they will surely do an extremely good job for you now and in the future.