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6 Link Building Tools for Better Online Visibility Posted: 24 Aug 2010 02:00 PM PDT Link Building Tools for Better Online Visibility has its own magical combination. When you create an authentic piece of content, it will bring value and worth to your company, and it will also attract many links over the course of internet time. Every online business person wishes to recognize Link Building Tools for Better Online Visibility. Applicable links will include articles that are very well-rounded and deeply researched. They will often resemble newsworthy posts or other helpful tools that will attract even more links as your business goes on. Within the following guide you will learn some of the most authentic and proven ideas to create killer links for your content, and you will learn tools that will help you analyze those links and those of your competitors. Therefore, this guide will help you utilize Link Building Tools for Better Online Visibility. Simplistic Analysis Clicks for Link Building Tools for Better Online VisibilityYou deserve to have information about your business content given to you in an understandable and fast manner. There are many simple analysis tools that will give you the opportunity to view your data in just one click. For instance, you might want to find out how many links your site has gathered from the data-perspective of Yahoo. Also you may need to inquire about anchor text usage, the number of anchor text that are being used too many times, and analysis on different pieces of content. All this can be presented to you with simplistic analysis clicks, which are fabulous and quick ways to get the data that's requiring in order to develop and manage your online visibility content. 1. SearchStatus
2. LinkDiagnosisAnother Firefox plug-in is called LinkDiagnosis, and as a web-based analysis tool it is faster than Yahoo SiteExplorer. This web-based tool will try to help you strain out links of little quality, and it will also offer you a list of the most frequently used anchor text. If you need a list of some of the most popular pages from your domain name, you can also get this done with LinkDiagnosis, as well. Furthermore, you can weigh the advantages of LinkDiagnosis as you may even download presented data, and then export it to your personal file folders and use it how you wish. Depending on the size of your back link file that you are searching for and investigating, the speed of this analysis tool is directly related to its size. For instance, if you are investigating a small site, the LinkDiagnosis will only take a few minutes. Conversely, with large sites it may take several minutes to before LinkDiagnosis will present you with feedback. It is also a great tool for general-link profile overviews. Therefore, with tools like LinkDiagnosis, you can receive a broad-spectrum of estimations on incoming links and outgoing link, and you can even view comprehensive data. Web-based tools for data analysisAs your web business becomes more and more visible over the Internet, you may need additional helpful collected data. For example, you may require a further probing of your own website, or you may need to analyze one of your competitors' sites. With these kinds of tools, you will find out how quick and how often your competitors are building links for their websites. You can also find out past collected data your website and the basic arrangement of website-content building. 3. MajesticSEOAnother way to explore Link Building Tools for Better Online Visibility is to take a look at sites like MajesticSEO or SEOmoz Linkscape. With these types of online-visibility tools, you can compare competitive sites to your own product and/or service site for the purpose of SEO scrutiny. Anyone of these SEO comparison sites will help you depending on what you are looking for. If you need a simple user-friendly site, you might want to consider using SEOmoz Linkscape. However, if what you need to compare requires a more full range of information, then you might consider using MajesticSEO. Yet, both of these sites provide downloadable formats. Keep in mind that with MajesticSEO, you may have to pay for a competitor's detailed reports, but for the most part it is a free and valuable tool. It is also free to use the collected data within their bad neighborhood checker. While using MajesticSEO's Bad Neighborhood Checker you can compare over 20 domain names and IP address, and they will be classified by their related backlinks. Upon using MajesticSEO, you will need to set aside quite a bit of time, because it contains a vast amount of data. What can MajesticSEO do for you? Here are the possibilities: • Provide you with old link data collection. If you need to compare domain back link history, you can also do that with MajesticSEO. This can be done with the comparison of over four websites. This is beneficial when you need to know how your link building efforts are growing. It is also worth checking the Compare Domain Backlink History Tool to find out anomalies within the linkage growth of your website or that of your competitors, and you can even compare collected data between date ranges. The best way this information will serve you is to allow you to duplicate it in the future. Keep in mind that there is a difference between when your content has obtained links, and its date of discovery by MajesticSEO. Although the dates may be slightly different, it can still help to do comparative analysis with Link Building Tools for Better Online Visibility. Although MajesticSEO is great for off-site analysis, Xenu’s Link Sleuth is better for on-site data collection. As a type of search engine crawler, Xenu’s Link sleuth will display a list of current URLs, and also will check broken links on websites within each of these categories. Xenu’s Link Sleuth can categorize them with different tracking criteria. If you want a general overview of your online site, Xenu's Link Seuth is the perfect for Link Building Tools for Better Online Visibility. Link Sleuth will help you to understand which links are being utilized and in which links are ending up in a dead-end path. Not only will Link Sleuth help you to correct such errors on your website, but it will also help you to determine and analyze the internal links that are coming through each page of your website. It will also help you to correct 404 errors found within internal and external links from each page of your online website. Furthermore, because you are utilizing a strong link building campaign, Xenu's Link Sleuth will help to find dead links on the websites of prospective-webmaster collaborators which already have Google top ranking advantage. Once you find any errors within their site, wouldn’t it be a great way to start a communication effort with these webmasters? More Links as Target Tools for Greater Online VisibilityNow that you have thoroughly analyzed your site for internal and external links errors, and the links of your competitors, you can now seek out greater opportunities to obtain new links for your website. 4.Hubfinder Link Targets Anyone?
5. Link HarvesterAs a sister tool to SEObook, Link Harvester will show you quality domain links to a site that you want to view. This will often include IP addresses and unique domains, like C block addresses. If you need to view information from links like .gov, .mil, .edu, and .ac.uk domains, you can with Link Harvester. Furthermore, you can take advantage of inclusive archive links like, whois, Google cache, archive.org, and many other such links. Yes, Link Harvester does have an export capability. 6.SEOmoz Link Finder LabsWhat are your tips and tools for building backlinks? Share with us in comments |
Can You as a Freelance Designer Compete with Bigger Companies? Posted: 24 Aug 2010 03:00 AM PDT We’ve talked about freelancing, – what to do and how to do it. In this article we’re gonna have a look at some of your stronger and weaker sides compared to bigger Design Companies. By reading this you’ll get an idea of how you can compete even better and which things to focus on when selling your designs and services to new clients.
One of the main things that designers think through before going freelance is the benefits compared to working in a company. Then they often think about if they’ll be able to get the same size on the paycheck and so on. Picture by Dani Simmonds One thing I believe should be way up on that list is to compare what you can offer to your clients when you’re freelance, compared to what a design company can do. You’ll be quite likely to struggle a little bit with getting clients to choose you if you’re new in the game and they have dealt with a bigger company in the past. If you know some of the major differences and keep these in mind it will be easier to sell them the package you have to offer, while eliminating some of the risks that the clients are facing. Picture by Matthijs van Heerikhuize Now let’s have a look at some of the differences for a client. We know there are several more, and would love to hear your own tips in the comments! By chosing bigger companies
Picture by Sigurd Decroos A more extensive portfolio Bigger companies have more designers and they have more extensive portfolios. This can be a challenge for you when you’ve just started up. This being said, you should focus on building up a really good portfolio for yourself. Include a good variety of your very best work, and remember to show your versatility. The power of a good portfolio should never be underestimated! More versatility Picture by Billy Alexander As bigger companies have more workers, they’re also usually a lot more versatile than what you are. Don’t let this get you down though. If you’re really good at listening to the client, you will be able to compensate for this mostly. The designers also have great opportunities to get feedback from each other and work together on projects involving several products/services. Not vulnerable to people being away In a bigger company there’s usually someone who can step in if a designer is sick or has to be away for other reasons. When you’re a freelancer this can be a potential risk for the client. There’s not a whole lot to do about this other than having good communication with the client and look for options on how to solve things if you have to be away for a day or two. Better prices/more extras
Picture by Sachin Ghodke This doesn’t always have to be the case, in some cases it can actually be the opposite but we’re including it here anyway. Bigger companies can afford doing projects where they lose money if they’re part of a bigger plan. This means that sometimes they can throw in an extra product or service when negotiating with the client. More stable I’ve had the question from clients several times: But what do I do if you’re out of business tomorrow? Bigger companies have a more stable economy and a better economical core, where freelancers can be very vulnerable to changes. One of the ways to solve this can be to have the client pay after a project is done, or at least very late in the process. This usually makes them feel more comfortable if it’s a case to begin with. By chosing a freelancerPicture by Julien Tromeur A more personal service This is many times your strongest selling point. The fact that you are the one they will be in touch with in every stage of the process can be a great advantage. This will prevent clients from having to deal with several different designers and make sure that the chance of misunderstandings is a lot smaller. My tip is to use this actively when trying to get a deal with a new client. Freelancers often “give more”
Picture by Maria Beliakova This is a fact in many cases and it can be both good and bad. For the clients this is usually a good thing. As freelancers depend more on each project, they also tend to give a lot more during the process. It’s not uncommon that we give our phone numbers for clients to reach us outside of regular work hours, and meetings after hours/during weekends happens a lot more with freelancers than with regular employees in bigger companies. Obviously you should try to get your deserved time off to recharge the batteries in-between work, but this can be used as a final selling point to tip the client in your direction. More characteristic designs Being able to show versatility is important, and so is having a design style. Where companies have many different designers with different looks, you as a freelancer will most likely build your own look over time. This can be a great selling point for you and clients will often get very happy with this. In a market today where many designs look similar (logos, websites and so on) a look that stands out is a good thing. If you’ve made a good portfolio, clients will be very likely to fall for this point. Better prices
Picture by Dani Simmonds
In general, freelancers are many times able to give better prices. This point was on the company side as well, but there a little bit different. Where you as a freelancer can’t give anything away for free, you are still likely to be able to get a lower price range on most things. Bigger companies have more costs to cover, and along with the other advantages from chosing a company, clients have to pay a bit more. Don’t under price your services but be aware that as long as you’re not being extremely expensive, you’re probably cheaper to use than a company. They’re helping Some companies/clients are actually very interested in helping out new designers and/or local ones. This can be a good reason for them to choose you. By letting them understand that you’re thinking forward and have a good plan for the future, they can be more than happy to help you out by choosing you. For many designers, starting out in the local community can be a great way to start building up a portfolio and getting some practice before stepping out into the rest of the world. Conclusion
Picture by Eduardo Schäfer Being a freelance designer can be hard, that’s no secret. Remember to read up and know what you’re dealing with and you can be in for many good surprises along the way. By knowing how to sell your services and being a serious competitor, you can land many deals from this. Never talk bad about any competitors but know what your forces are and use them in your sales pitch. If you have a client or two saying no, don’t give up! With time you will get a more extensive portfolio, good and loyal clients and a great reputation. When you get there you’ll get even more clients. Good luck! |
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